http://www.youtube.com/watch?v=lgciV-POqZc

Description:
At a recent Cash on Demand private workshop Home Based business coach Andrew Reynolds talked to his students about the difference between buying yourself a job (being self employed) and being an entrepreneur.

Andrew Reynolds gave examples of businesses that one can buy. At the time of the workshop Andrew Reynolds showed examples of existing businesses which were advertised on line for sale, which included a hair dressing salon generating a net profit of just £7000 a year which was being advertised for £99,500….. a pub generating a profit of £18,000 a year advertised for sale at £350,000 and an internet dating site pulling in £25,000 a year in profit which the owners were offering to sell for £200,000.

“It’s outrageous” said Andrew Reynolds “there was an on line retail outlet being advertised for £5000 despite the fact that it was only generating profits of £500 per year.” Andrew Reynolds pointed out that at £500 per year it would take 10 years just to get back your investment. Similarly Andrew Reynolds also talked about franchises. Andrew Reynolds gave an example of an estate agency franchise which required you as the buyer to shell out £90-110,000, to – in effect – run a branch of that estate agency.

As Andrew Reynolds put it, in effect you are buying yourself a job.

Andrew Reynolds then gave an example to his students of an article that had appeared in a ‘making money’ magazine. It talked about a person who had purchased a franchise involving chemical products – and how the franchisee had been called out on Christmas day to drive 20 miles to deliver a box of detergent to a customer.

As Andrew Reynolds put it “I don’t know about you, but I don’t want to receive a telephone call on Christmas day from a customer asking me to deliver a package. That’s not why I started my own business”.

Andrew Reynolds then showed a video screen capture from his computer of his on line automated orders coming in over the Christmas period despite him not having to lift a finger. Andrew Reynolds said “that’s the difference being self employed (i.e. you are employed but you just happen to be the boss as well) and being an entrepreneur where you have the flexibility to determine your own working hours.

http://www.youtube.com/watch?v=s4ljI20Esss

Description:

The Cash on Demand presentation live onstage at London’s O2 Arena talking about the power of surrounding yourself with positive people and thereby removing all possible negative input from people who could drag you down to their level. This clip shows Andrew speaking in front of around 8,000 of his Cash on Demand students at this live event.

Transcription:

Andrew Reynolds: Surround yourself with positive people.

There is a person in this room; I am not going to read their email out because it will embarrass them.  There is a person in this room who said “Andrew I’ve got a real problem.  I’m bringing a guest of mine who I met at your last boot camp and that guest is so negative and it really depresses me hanging around with that person for two days.  What shall I do?”

I said “Well we’ll sit them that side and we’ll sit you over that side.”  Change your seat.  If you get accosted by the negative bloke in the break, just walk away.

Andrew Reynolds: Another lesson I learnt from my dad.  My dad he was ever so proud, he put up a sign above the door on his shop that said Reynolds of Winchester, DIY Shop.  People used to come in to seek advice from the DIY expert.

Now my brother is in the room, he’ll remember this, bless him, my old dad if you put a hammer and a nail in his hand the air was going to get a bit blue.  He couldn’t hit a nail straight, he couldn’t do a DIY job if his life depended on it.  But he had opened a DIY store because he thought he was going to make some money.  So people would come in asking advice and I would be in the background thinking “That ain’t gonna work.”

Andrew Reynolds: Don’t put yourself in a situation where you have to give expert advice.

The beauty of the business model we are teaching you this weekend is that you are going to be, write down publisher.  You are going to be the publisher of information; you are not going to be the expert.

The guy that runs Penguin Books probably doesn’t know how to do all the things that are in all the Penguin Books but he makes a lot of money selling books.  You are going to be a publisher.

I learnt from my dad and his Reynolds Hardware shop about profit margins.  I learnt that you can’t make money if you are buying something for 66p and selling it for 99p, there is not enough money left.

The things we are talking about this weekend you buy something for £1 and you sell it for £150, that’s more like the sort of margin you need.

Andrew Reynolds: Another lesson I learnt from my dad, he used to sell bags of cement and compost and all this sort of thing.  He used to sell paving slabs; he used to sell big bottles of gas.  And if his customer wanted those items they would have to be delivered because they were too big to go in the customer’s car so he had to run the Reynolds Hardware van.  Huge great things.

He used to have and again, so my brother’s in the room somewhere, he will remember this, he used to have a big pump for paraffin and it had a bloody great handle on it.  Basically you see the two globes on that pump there, you had to pump that full of a gallon of paraffin and then release the catch and it would come into the drum.  So every single gallon you’ve got to do about 12 twists of this manual handle to pump that up and then you go — and you got a gallon in the can.  That’s a five gallon can so you need to go — another 12 so you do 60 flashes like that to fill that can.  When that can is full it weights three stone.  My dad used to carry two of these cans, it’s no wonder he had a bloody bad back.

Andrew Reynolds: The lesson I learnt from my dad is that I don’t, I send out… Dad used to sell thousands of gallons of this paraffin stuff, thousands of gallons a month, all done by hand.  I send out thousands of packages a month and I don’t touch one of them.  I don’t do all the manual labour, I don’t do the stuffing of the jiffy bags, somebody else does that.

The lesson that I learnt was not to run the van yourself, not to do the fulfilment yourself, we use fulfilment houses to do that stuff.

I learnt so much from my dad.

http://www.youtube.com/watch?v=p1Jw_dKYrXU

Description

Entrepreneur Andrew Reynolds talking on stage about businesses which are not taking part in a recession – business which, like his Cash on Demand system,  are bucking the media hyped trend and making money despite the doom and gloom portrayed in headlines. Part two of this Cash on Demand video series filmed live at the O2 Arena

Transcription

Andrew Reynolds: I got an email here from a bloke, a gentleman saying “Regarding selling DVDs, particularly at the time of the credit crunch it will be struggle to attract customers to buy DVDs.”  Telegraph don’t agree, Telegraph’s headline is that DVD sales are bucking the economic gloom because people are sat indoors, they are turning off the frightening stuff and putting on the DVDs.

I love this quote.  This is from the CEO of Iceland, he’s saying “Recession, what recession?  We are not taking part.”  This weekend, shall we not take part in this recession?

Iceland’s profits rocketed 84% to 113 million.  Did anybody see that on the telly?  Their sales are up 16% and Iceland have been going round the country picking up on the cheap all the Woolworths stores that went out of business.  Fantastic business model.

Pizza.  Dominoes Pizza, their profits are up by 25% because we all sit indoors watching our DVDs eating pizza.

Garden centres, the missus says “Garden’s looking a bit tatty darling, let’s go down the garden centre.”  Garden sales are up.

Andrew Reynolds: Video sales.  All the kids are in the bedroom with their TVs playing video games.  Video game sales are up.

And it’s not just down at the bottom end in the pound shops, posh lady’s shoes, profits are up.  The iphone, they are telling us on the TV that the mobile telephone market has taken a big plunge, that’s what they are feeding us.  But iphone can’t make enough of these things.

When they launched the iphone and the upgrades, they had people queuing outside their shops and they can’t keep up with demand.  They’ve got a premium product, they are giving the customer what they want, they branded it well and people are queuing up for it.

Andrew Reynolds: Cosmetics, bless them because the ladies are trapped indoors with nothing else to do, they are now looking at the whole cosmetics thing.  Biggest seller on the market at the moment, anti ageing cream, I have no idea how you get that through the Advertising Standards Agency.  Anti ageing cream, the warehouses can’t keep up with the women buying this glob, profits are up.

The house building sector, I used to work in house building as a number of people in the room will know.  House building has taken a big dive unless you are building little houses.  Lego, profits rose by two thirds last year.  It’s not on the news.

Caravan sales are up 15%.

Beach hut sales, I saw this, beach hut sales.  I’ve got a mate of mine bought a beach hut, it’s like a bloody shed that you can buy for £200 at B&Q.  It says here, I’m reading it off this monitor because I can’t see the big screen behind me “Beach huts are bucking the economic trend with buyers splashing out £40,000” for a little wooden shed down by the beach, amazing.

Andrew Reynolds: I was in New York last year; I was in a place last year called American Girl Place.  I went into American Girl Place and in American Girl Place they sell dolls, they have four floors of dolls.  But the thing that got me, is that when little Trixie wants to get her hair done for the doll, she doesn’t, I mean when I went to school the girls used to bring the dolls to school and they used to comb the hair.  That’s what they used to do at playtime right?  Now you book in, mamma takes you down to American Girl Place; you book your doll in to have its hair done by professional hairdressers.

If you want to have your doll’s hair plaited it costs you twenty bucks.

So don’t tell me there is no money about, don’t tell me about recession.  In fact let’s bring some TVs up, let’s just take a look at these TVs.

Andrew Reynolds then took the audience through a presentation of News footage on the huge Entrepreneurs Bootcamp  screens

Inflation, stop it or else.  Back to Whitehall from a recent holiday hurried the Chancellor to discuss the menace of inflation with leading employers and trade unionists. Transport house is no less concerned for of what use are higher wages if prices promptly leap over them.  Unless we find the answer and find it quickly Britain may go bankrupt.

London, the newspapers posed questions but facts were facts the pound had been devalued.  On Monday after the announcement the stock exchange was empty, there was no trading but outside in Throgmorton Street, brokers and jobbers crowded together, not to carry on business but to try and sort out what the drop in the pound’s value would mean to them when they started work next morning.  There was no point in going to the bank, they were all closed for the day while their staff made necessary adjustments.  It seemed to be a black, moneyless Monday.

The decline in the country’s living standards has been accompanied by failure in that direction.  Mr. Healey sounded a warming against big pay rises at a time when growth in world trade was shrinking.  “The whole world has been shuddering from an economic earthquake and if the world doesn’t come to terms fairly soon with the consequences of the oil crisis we could all be set for a great slump on the size of the 30’s.”

Good afternoon to you, earlier on today apparently a woman rang the BBC and said she heard that there was a hurricane on the way, well if you are watching, don’t worry, there isn’t…

From the opening bell Wall Street was on a record downslide, pushed along by the bad news from London.  At times it looked like a financial disaster as frenzied selling threatened to overwhelm the system.  At one stage there was even talk of suspending transactions altogether until the computers could catch up and the traders catch their breath.  At one point this morning the Dow Jones Index was down 305 points on the day.  Outside the exchange people queued up to witness the spectacle from the visitors’ gallery. Near closing it was 500 points down with the computers still unable to churn out a final figure.

The Government knows that unless it does something to stem the tide of repossessions then it is an issue that could damage it badly in the coming general election campaign, but negotiations are still going on between the Treasury, Department of Social Security and the Building Societies.

The Government is looking urgently with mortgage lenders at what further measures might be taken to protect those faced with repossession.

No return to Tory Boom and Bust, Boom and Bust, Boom and Bust….

Andrew Reynolds: Every decade that I’ve been around there’s been a financial crisis in this country.  On the BBC website it says “Do you remember the last recession?”  Absolutely I remember the last recession because I lost my job.  Back in the 90’s I got fired and I swore to myself then, I made myself a promise that I would never, ever, ever put myself in a situation again where somebody could say to me “You are fired” and put my family’s finances in jeopardy.

(applause) Thank you.

Andrew Reynolds: That single declaration, it’s a declaration you need to make this weekend, that single declaration put me on a course which would change my life totally and pull in £50 million.

http://www.youtube.com/watch?v=qZqQmagKRpI

Description:

Entrepreneurs Bootcamp was attended by around 8,000 of his Cash on Demand course students – the largest event of its kind for Entrepreneurs ever held in the UK.  Speaking on stage for several hours over the two days, this is Andrew Reynolds opening Cash on Demand presentation from the Bootcamp, shown on the largest indoor screen ever built in the UK.

Transcription:

Bootcamp Announcer :  Ladies and gentlemen please welcome to the stage Andrew Reynolds.

Andrew Reynolds: Good morning.  As you probably gathered my name is Andrew Reynolds and this today is like deja vu, such a moment.  Because just 12 years ago on a much smaller scale I went over to the states and I went to a seminar.  I sat in the room much like you guys are thinking “What the bloody hell have I done?”

I had no previous experience in the business we were talking about.  I had no product to sell.  You see I get emails all the time from people saying “Oh it’s okay for you Andrew because you’ve got all these products.  We haven’t got any products.”  I had no products to sell; I was in the same situation as you guys are today.

People send me emails saying “Andrew It’s okay for you because you’ve got this huge Reynolds customer database so it’s easy for you to make money. “ When I started I was in the same position as you guys are, I had no customers.  I will teach you this weekend how to find customers.

More importantly I had absolutely no bloody idea what I was doing.  I listened to a lot of speakers at that event, it was a three day event, I listened to a load of different speakers and they all had different ways to make money.  I chose one, I had a gut feeling.  My gut feeling was that if I followed this guy I will make some money.  I chose one speaker, I followed what he did, I followed everything he taught me.

Fifty million pounds later and twelve years, Andrew Reynolds is stood up here on stage at the O2, how cool is that?

This for me, this for me is like reaching a kind of milestone this weekend.  I’ve reached my target, my target was to pull in £50 million and I’ve done it.

This weekend represents a milestone in my business because I am ready to take the whole thing to another level.  This weekend I am going to be looking to appoint ambassadors to market Andrew Reynolds products because I want to step back, I’ve got some other projects I want to do and I am going to step back and allow other people to market Andrew Reynolds products for a percentage of the profits.

Just a quick show of hands, how many people are subscribers to my Cash on Demand course?

Large number of people in the room.  Tell me, when I first brought that Cash on Demand course out, if just before I launched it you had had an opportunity to work with me as an ambassador for my product, selling the Andrew Reynolds Cash on Demand course and I gave you half the profits.  How many people in this room think they could have made a bloody fortune?

Absolutely.

It’s kind of what I am going to do this weekend, not with Cash on Demand but with a brand new product.  And by the way this has got nothing to do with £9,000 Andrew Reynolds workshops and £1,000 deals and all that sort of thing, I’m looking for genuine people that will help me market my next product.

I will be talking about, because again I’ve had emails from people asking if perhaps I would talk about Andrew Reynolds VIP programmes, are you holding any VIP workshops this year, are you doing these face to face mentoring sessions and things.  Absolutely, and I will talk about those tomorrow when I come out.

But today this has nothing to do with VIP workshops; it has nothing to do with £9,000.

Just jot this down.  I’m launching this weekend, I want to talk about this now, get it out the way so that I can get on teaching stuff.  I am launching an ambassador programme for a brand new product.  This product isn’t on the market yet, this is like you going back before I launched Cash on Demand and working with me.  This is a brand new Andrew Reynolds branded product.

As an ambassador you will receive £30 per month, per subscriber.  This is a subscription product.  Each month I send the customer a box of stuff.  Each month your customers buy that box of stuff, you get £30.  Each month.  Month after month after month.  So you do the marketing once and the money keeps dripping in by standing order or by credit card payment.

So you don’t need to be a genius at maths to know that if you get just 100 customers, each month those 100 customers would feed you a commission totalling £3,000 a month.  How many people in the room, if I’m doing all the work, if I’ve created the product and my fulfilment house is shipping it out and handling everything, how many people would like an easy three grand a month?  Excellent.

I’ve just been testing an ambassador programme with a lady because I want to make sure this whole thing worked before I launched it.  She’s already up to a thousand subscribers, that’s £30,000 a month.  How many people in the room fancy a quick £30,000 a month?  Absolutely.

I’m going to come back to the ambassador programme as we go through the weekend, but it’s important that you’ve jotted that down.

Later on I will be giving you some pieces of paper and I want you to notice on that piece of paper, it’s got a little round sticker on it and it says Ambassador Programme pays £30 a month.  I want you to pick up on that when I show you that later on.

Okay we talked about Cash on Demand, this weekend, because a lot of people in the room are subscribers to the Andrew Reynolds Cash on Demand course, I don’t propose to go through the basics of Cash on Demand.  I think that will be an insult to half the people in the room, covering stuff that they’ve already paid for and they’ve already had in the modules.

Those people that have only just joined us and are not yet subscribers to Cash on Demand, if you want to subscribe to Cash on Demand, if you want to learn about this stuff, if you just go to the information tables, my team out there will be pleased to set you up with some forms and things.

This weekend I promise to give you licences to over 100 products because the biggest thing I get from people that have bought the Cash on Demand programme which teaches you the marketing and the business model is “Where can I get products to sell?”

I’ve removed that obstacle this weekend because I’m going to give you licences to over 100 products.  And tomorrow I’m going to do a complete session on that, we are going to show you how to market those products and how to set yourselves up.

This weekend I am also going to bring on stage a number of guests, a number of friends of mine.  I want to introduce you to some really interesting people this weekend and in fact I want to bring on a friend of mine, she is very shy, she’s never been on stage before.  So I want you to make a lot of noise, I want you to give her a big cheer and a big round of applause when she comes on stage.

Ladies and gentlemen would you please welcome on stage my Bentley Continental GT.

You know, I think that’s about the slowest this Bentley’s ever gone since I’ve had it.

This weekend one lucky person in this room and by the way, note the rules, you have to be in the room when the draw takes place.  If you’ve gone down town to check out down town London, you miss out; you have to be in the room when we announce the draw.

Don’t worry guys, if you are out in the toilets and things, there will be an announcement made that the draw is about to take place, you need to get back in the room and then we will draw for the Bentley.  But one lucky person in this room will become the owner of this Bentley, not just for a weekend but for life.  You will own this Bentley.

http://www.youtube.com/watch?v=QO191vfIGfs

Description:

Andrew Reynolds created a massive video montage to play out on the largest screen ever used indoors at the O2 Arena at his Entrepreneurs Bootcamp. Featuring news and events from across the decades, it set the scene for Andrew’s  presentation to students of his Cash on Demand course, on how someone from a background of poverty can rise up and become a self made Multi Millionaire and Philanthropist using simple Cash on Demand business methods.

Transcription:

Andrew Reynolds: It’s kind of a celebration this weekend.  Not only of what we’ve just seen but as you might have seen in some of my letters, this month is actually my birthday.  The guys found an old Andrew Reynolds picture and we kind of looked back over the decades and you know it’s been a hell of a ride.

http://www.youtube.com/watch?v=zBpT8w8midY

Description:

Andrew Reynolds was never destined to be rich. Andrew Reynolds was never destined to be a success. Andrew Reynolds had every excuse for not getting out of humdrum corporate life and making a complete change to his life. But he did it, using his trademarked Cash on Demand system! Join the Bootcamp audience at the O2 as he talks about the power of excuses.

Transcription:

Andrew Reynolds: This weekend I’m showing you an alternative way to do business.  But again from the emails I’ve had, there are a million excuses as to why you shouldn’t start in this business.

When I was at the seminar, just like you guys were, 12 years ago I had every excuse under the sun.  I don’t know how to do it; well that’s why you are here.

I don’t have loads of money, when I got started in business I didn’t have hundreds of thousands of pounds to go and put down; I wanted to start this on a shoestring.

People send me emails saying “It’s alright for you Andrew because you’ve got a big customer database.”  I had the perfect excuse when I went to that seminar, I could just say “It’s alright for the bloke at the front but I haven’t got a data base I can’t get started in business.”

Andrew Reynolds: “I’m not smart enough,” I could easily say that.

I’ve got friends who have got university degrees and stuff, I’ve got a couple of O levels, woodwork and drawing. I’m not smart enough to do this stuff; I am not a clever bloke.

I’m too busy, I don’t have the time.  When I went to that seminar I had a corporate job that was taking me at least 60 hours a week to do, and it would have been so easy for me to say “I’ll do that one day but I haven’t got time to do it at the moment, I just don’t have the time.”

I’d turn the telly off, I worked evenings and weekends on my business and I got it started because I was so passionate about getting my business started.  I didn’t make excuses.

“I can’t find anyone to help me, I can’t find a mentor.”  Because I know from my dad’s life that he needed a serious mentor that could help him.  Not the bank manager, not the accountant, not the failed business people.

“It takes too long to build a business.”  Yes it takes time, this is not a get rich quick scheme, yes, of course it takes time.  It’s taken me 12 years to pull in £50 million.  Yes it takes time to build a business, if you don’t do that what’s your other back up plan?

“Business is risky.”  Get emails saying business is risky.  Life’s risky.

“I am too old.”  I had a bloke recently wrote to me, said “I’m 54 years old, I’m a bit past all this I’m afraid.”  He’s kind of getting ready for the home you know.  He’s in his mid 50’s, pull yourself together man.

“I’ve been told it won’t work.”  He’s been listening to the bloke that was pissed when he went on the discussion forum.

“I’m not very good with computers.”  I get so many emails saying “Oh, it’s going to be hard, I’m not very good with computers.”

Andrew Reynolds: Let me tell you about the power of excuses and computers.  I’ve got some friends in the audience today that I am so happy they have come down to see us.  I’ve been working with Disability Initiative in Camberley, my home town and we’ve been helping them out with a bit of funding and they have a gentleman there that I met, a guy called Richard.

Richard wasn’t very good with computers, Richard has some movement problems, Richard has cerebral palsy.  Richard can’t use his fingers on a keyboard.  Do you see that big thing looks like a big blue dinner plate?  That’s how he types me emails, he just hits that with his hand, the cursor goes across the screen, when he gets to the letter he wants he just goes dink like that.  That’s how he writes his documents so don’t tell me you are not very good with computers.  If he can do it so can you guys.

It’s an amazing charity; we are hoping to do some work with them next year to open a couple more centres, amazing charity.

Andrew Reynolds: The power of excuses.  I had every excuse possible; I got every good reason why I could justify to myself and my family why I wasn’t going to do this.

I was born in a caravan.  I was born in relative poverty; my parents when they got together didn’t have any money.  My father failed in business, my grandpa failed in business.  On my maternal side my granddad, he was a great guy, he was a preacher in a local church.  He ran a small building business, it went bust.  But with his standard of morals all the people he owed money to he worked his socks off for the next few years and paid every single one of them back.  But he went bust.  I come from a long line of business failures, therefore it’s okay because I can justify to myself that I don’t need to be a success at business.

Me and my little brother, that’s woken him up.  Me and my little brother, we went to school on the local council estate.  Us Reynolds boys went into the system, we didn’t learn business stuff.

When I reached the age of 40 I had had enough, I took the decision to make a change in my life.  I’ve got a friend of mine who is going through a similar thing at the moment; he is kind of around that age.  He took himself off to some recluse thing for a couple of weeks, hid himself away for a couple of weeks.

I said “Where’ve you been?”  He said “I’ve been off to find myself.”

Andrew Reynolds:  Let me tell you, life is not about finding yourself, because you don’t know what you are, life is about creating yourself.  Write it down, who do you want to be?  You create the person that you want to be, that’s what I did 12 years ago.  I decided who I wanted to be and I did it.

http://www.youtube.com/watch?v=WeCwX2JEwZA

Description:

Cash on Demand system trainer Andrew Reynolds talked on stage about the media hype surrounding recession and gave plenty of examples of money being made in these so called time of ‘gloom and doom’ in this two part Cash on Demand video. Part one: Andrew Reynolds introduction to recession

Transcription:

Andrew Reynolds      But that was minor.  I’ve had these other emails.

A guy is talking about the economic conditions are not favourable.  “Andrew, the credit crunch, how will it affect the programme?”

One from Tony “This all adds up to be a complete nightmare given the economic situation at the moment.”

“Sorry Andrew” this is from Barry… “Sorry Andrew, but in these dark, credit crunch/economic downturn/recession times, do you really expect anybody to make any money?”

They’ve been sitting indoors, watching that big screen.  This is like Big Brother in 1984.  They keep feeding us this stuff.

Andrew Reynolds then presented a montage of TV news footage

If you’re sick of doom and gloom apologies in advance, there is plenty more to come.

This is as you know the most difficult and testing time.

Today’s events are frankly unprecedented.  This is no dodgy hedge fund or murky private equity company, this is the fifth biggest lender in the fourth biggest economy in the world and the notion that savers up and down the country would be queuing up to take out their savings is frankly unthinkable.  The stuff of financial nightmares but it’s really happening.

The announcement the Government had wanted to avoid at all costs.  Northern Rock, until recently the fifth largest mortgage lender in the country will become the property of the Treasury.

On trading floors across London, brokers and traders fought to minimise the impact of Lehmann’s collapse, but at Lehmann’s headquarters in Canary Wharf there was no damage limitation.  The damage had already been done and all the staff could do was wait to be handed their P45s.

At the pre budget report in the Autumn the forecast was for things to be bad, but not this bad.

On the trading floors, turmoil.

Share prices continued to tumble in the aftermath of the Lehmann collapse.

Gordon Brown having said he’d ended boom and bust is actually going to give us one of the biggest busts this country has ever known and he is not even being straight with people about how long it’s going to last.

Retailers have taken a real battering during the credit crunch as consumers have stayed at home and suppliers, creditors and landlords have tightened their grip.  Dozens have already gone bankrupt but the loss of MFI and Woolworths which between them employ over 31 thousand people would be a severe blow to Gordon Brown, coming the very week he’s tried to inject confidence into the high street with a cut in VAT.

We all knew it was bad but didn’t know until now how quickly it became very, very bad.

Well this looks very much worse than people were expecting and it confirms that we are facing the worst recession for a generation.

Meltdown on the high street.  Woolworths and MFI the latest casualties.  Once iconic brands, tonight both have been forced into administration, the latest victims of Britain’s credit crisis.

Andrew Reynolds      Wait a minute.  Woolworths?  They are not a victim of the latest credit crisis, Woolworths have been in trouble for years.  On the telly they have been showing us all these images, they’ve shown us nice old, nostalgic black and white footage of when your mum used to take you down to Woolworths to get your pick and mix.  They have been showing us all the pictures from the old days about Woolworths, isn’t it terrible that the recession has killed Woolworths?

Andrew Reynolds     It’s nothing to do with it, it’s just their interpretation of it.  Woolworths has been in trouble for years.  This is their share price, look at it, 04, 05, 06, 07, 08, they have been on a downward spiral.  Why?  Because they weren’t offering people what they wanted.

They had an outdated business model; they weren’t offering the products that people wanted.  I bet if we did a straw poll in here about how many people bought pick and mix in the year before Woolworths went bust, you would find a very tiny number of people in the room.  They didn’t have what the customers wanted, they were out of touch with their market, they had poor management, the company went out of business.  Nothing to do with the recession, this is all media hype.

Andrew Reynolds   MFI, the latest victim of the recession.  Nonsense.  Here’s their share price back in 2005 taking a dive.  In 2004 MFI lost £40 million.  In 2005 they had an operating loss of £85.1 million.  In 2006 they were bought out for a quid.  That’s how bad business was.  In 2008 the management bought it out and then quickly went out of business.

It’s nothing to do with the recession; they keep feeding us this stuff on the telly because the media don’t make money by giving us good news.

They like to have us tucked up in our little houses looking at our little screen, scaring the crap out of us.

Andrew Reynolds  You don’t see the good news on the telly, but there is loads of it out there.  Butlins.  Butlins is having a great time at the moment because people have been fed all this nonsense, they are not going abroad because “Oh there’s a recession on, we’d better not have a holiday abroad, we’ll go to Butlins.”  So Butlins are experiencing a boom.

Poundland, the one pound shops.  Their pre tax profits last year rose by 103%.  Their plan is to open 40 new stores and create 1500 new jobs.  I haven’t seen that on the TV.

Online shopping, I haven’t seen this on the TV.  Online sales are up by 15.7%, it’s not all gloom and doom.  UK online buyers spent £4.2 billion in July, billion pounds.

Forrester Research were the big research company on the internet, this recession will hit online sales less hard than any other channels as people shop online to find better prices and save on fuel.  And some of the highest sellers online over the past year have been books and DVDs.  If you are a subscriber to Andrew Reynolds Cash on Demand  course – what have I been recommending that you sell?

http://www.youtube.com/watch?v=-QnebHdudaY

Description:

During Andrew Reynolds Cash on Demand presentation, he talked talks  his accountant and his bank manager – and why you should never listen to their business advice. With his advisors sat amongst around 8,000 Cash on Demand students who had attended at the O2, Andrew talked about why accountants and bank managers are not ideally placed to give you good solid business advice – and why you need a mentor that has ‘been there and done that’..

Transcription:

Andrew Reynolds:  They don’t teach you this stuff at school.

There was a report done a couple of years back by the, I think it was the Federal Reserve in the States.  They did a study of 100 school children, 100 average school children going to a normal kind of state school like we have over here and they projected those people through to the age of 65.  One hundred of our kids, they found that less than 4% would ever have an annual income above $35,000, £35,000.

Twenty percent of the kids in that class would end up living below the poverty line.  More than 50%, half the class would be wholly dependent on relatives, social security and the welfare state, what kind of bloody school system is that?

When I went to college… first person that sends me an email by the way after the weekend they can work out from the DVDs which one is Andrew Reynolds, you get a prize….

That’s me at college, that was our group at college, I went to college because me dad thought it would be great to get a business diploma.  “You want to go into business son.”

It was a two year course and that was the biggest wasted two years of my life.  Why?  Because I was taught by professional teachers, I was taught by people that had failed in business.

The guys teaching me business couldn’t run a business if their life depended on it, so they decided to teach it.

In that photograph, and I’m not going to point them out I went on one of these friends reunited sites recently to do some research and see what happened to my old classmates.

Andrew Reynolds: There is a guy there, this two year course had a slot in the middle where they sent us out to work to get some work experience.  This guy because they like to pigeon hole you when you are at college.  I was a pain the arse for them because they couldn’t pigeon hole me into any particular trade.  But this guy said “I want to go into banking.”  It was right, pigeon hole him.  He went to work for Barclays Bank on the friends reunited type site that I looked on he was proud to say that he has been with that bank now for 30 years.  He went to college, halfway through his business course he went to work for a bank and he is still there.

The guy standing next to him in the photograph on his friends reunited site, it says “I’m a bit happier now because I’m off the anti depressants but I am still unemployed.”  What kind of business course was that?

I learnt nothing on that business course because I was being taught by people that had failed.

Andrew Reynolds: It’s weird and if you know my history you will know that my dad when I was a kid he ran a hardware shop and he kind of failed in business, he kind of bounced along the poverty line.  But I actually learnt a huge amount that I was able to take forward into the next generation by learning from my dad’s mistakes.

And you might want to just jot some of these down because this is useful stuff.

My dad when he had a great business idea and he was a bit like me, he was always coming up with these wacky ideas right.  The people he would go and talk to were his bank manager and his accountant.  They were the only people he knew in business.

I remember he would come home for his tea and he would be so excited he would say “I’ve been to see the bank manager; bank manager thinks it’s a great idea.”  But I just said that they guy I was at college with, he was in his business course, he went to work for a bank for 30 years, he’s never run a business, he doesn’t know a good business idea when he sees it.

My dad used to go and see his accountant, he used to come home and he used to say “Oh John thinks it’s great.  John’s advised me not to do that one, John’s advised me to do this one.”  What do accountants know?

Andrew Reynolds: I apologise to any accountants in the room, actually I do have to be so careful this weekend because my bank manager and my accountant are in the room.

So Jane, my bank manager I do apologise in advance darling, Jane has been so helpful, she is the best bank manager I’ve ever had.

We are currently renegotiating the rate on my credit card services so she is fantastic.

Accountants, God bless them.  Accountants get their kicks, and Andrew if you are in the room I do apologise mate, accountants get off on getting a row of figures and another row of figures and balancing them.  And they get all stressed out if they don’t quite balance.  They work the magic and all the numbers, that’s how they get off, they get their kicks from adding up bits of numbers and things.

Don’t ever ask your accountant for directions in business.  Accountants keep the score, they don’t play the game.

You should see my accounts bill next month, Jesus.

Andrew Reynolds: Just jot down, you need to get a mentor.  You need to have a mentor who you can look up to who has got business experience.  Don’t do what I did and go to college and learn how to run a business from people that had never run one for themselves.

I learnt from my dad about bricks and mortar businesses.  My dad started off in his shop, he used to rent the shop and then he decided it would be a great idea to actually buy the freehold, to go and get a bank loan, huge great mortgage and buy this thing.  And they had a survey done on the building and found that it needed loads and loads of repair and my dad thought “That’s good because I can go and negotiate the price down with the owners and get it cheap.  Fantastic.”

So he took out a huge great bank loan and he bought this thing which was in dire need of repair, but he hadn’t quite sussed that the business model, the margins were so small there was only just enough to keep the Reynolds household fed and watered, there wasn’t enough to pay for the repairs.

I remember the frustration on his face when it used to rain because it had an asbestos roof on this thing and it had come to the end of its useful life.  It had holes in it and every time it rained my poor dad would run round with buckets putting buckets under the drips to stop the stock getting wet.  It was pitiful to see just the rage on his face.

Imagine the disappointment when years later the council said “That’s an unsafe building.” And he had to demolish half of it.

Andrew Reynolds: My dad, he couldn’t afford to go in the high street.  You can see on the chart here, the big red area in Winchester there where he had his shop, that’s the high street area, that’s where the public are, that’s where the people are congregating, that’s where the shoppers are.

My dad had his shop in a secondary location. which was kind of okay because it was a DIY shop, people would be prepared to travel a bit.  People used to take their cars and they would pull up outside and they would load up their bags of cement and all this sort of stuff.  Until the powers of darkness from the council decided to put down some yellow lines.  Screwed.  Because my dad had pitched his business there, he’d got his shop, he couldn’t move the shop, I’m buying that, I’ve got a bank loan out for it, I’ve got to keep it going.

But the business dried up because somebody somewhere else took a decision which impacted on his business.

The business we are teaching you this weekend, the lesson I learnt was to be flexible.  If something happens in a particular part of my business like for example if there is a big postal strike and it stops the direct mail side of my business, no problem because we go onto the internet side of the business.

You have to be flexible enough so that if something interferes you can move on.

Andrew Reynolds: My dad used to have huge stocks; he used to have 16,000 items of stock in his shop.  He’d stock the shop and then hope that somebody would wander by and wander in and that he would have the right size screws to sell them.

I learnt from my dad about wholesale and retail.  He used to get a manufacturer who used to make something, he would sell it to a wholesaler, my dad would buy from the wholesaler.  So there was a middle man.  My dad’s margin was about one third.  So if he’s got something selling for 99p he is paying 66p for it and out of the 33p left he has got to pay his rent and his rates and his light and heat and everything else.  It wasn’t a business model that worked.

He also, he was in the market where the B&Q’s and these sort of people were just coming to the fore and he tried desperately to battle against the B&Q’s.  He couldn’t compete because he is buying from a wholesaler, B&Q are buying straight from the manufacturer and getting everything cheaper so B&Q can afford to sell cheaper than me dad.  So his margins disappeared.

The note you want to make there is that you don’t want to have a product which is going to compete with the big boys.

We’re not going after Microsoft or something here, we are going to compete in little niche markets.

http://www.youtube.com/watch?v=E3ZKbecgrXY

Description:

Live testimonial feedback filmed at Andrew Reynolds Entrepreneurs Bootcamp held live at London’s O2 Arena.

Transcription:

Bootcamp Attendee: I think Andrew Reynolds is absolutely phenomenal.

Bootcamp Attendee: I think Andrew Reynolds’s is an amazing inspiration for everybody.

Bootcamp Attendee: Really inspiring and the stuff that he’s done today; I’m really blown away.

Bootcamp Attendee: I think Andrew Reynolds is a kind, generous individual that is sharing his knowledge and wealth with society really.

Bootcamp Attendee: I think what he has achieved in such a short space of time is encouragement to everyone. And more importantly, what he does with so much of his money to help people. I think he is a great man.

Bootcamp Attendee: He is the most amazing man that I have ever met. He has got the biggest heart.

Bootcamp Attendee: I think Andrew is very much a legend when it comes to certainly his charitable contributions.

Bootcamp Attendee: Most wealthy people tend to just think about themselves and the fact that he’s thinking about others, it really says a lot about the kind of person that he is.

Bootcamp Attendee: Andrew Reynolds is a jewel isn’t he. He shares his information, he comes across as an upfront, honest guy that’s out there to really want see other people to do well.

Bootcamp Attendee: The chances he has given us of making a new life for ourselves is fantastic.

Bootcamp Attendee: Reading his books, it’s just so simple. And then actually seeing him in real life, it really just helps you to think that this can happen to anybody.

Bootcamp Attendee: What he has done here, is nothing short of fantastic.

Bootcamp Attendee: I’m absolutely amazed by him.

Bootcamp Attendee: It really makes you stop and think about what you are doing with your life and how you want to change. And you realise that you really can be a success.

Andrew Reynolds Students Feedback

Live testimonial feedback filmed at Andrew Reynolds Entrepreneurs Bootcamp held live at London’s O2 Arena.

Bootcamp Attendee: I think Andrew Reynolds is absolutely phenomenal.

Bootcamp Attendee: I think Andrew Reynolds’s is an amazing inspiration for everybody.

Bootcamp Attendee: Really inspiring and the stuff that he’s done today; I’m really blown away.

Bootcamp Attendee: I think Andrew Reynolds is a kind, generous individual that is sharing his knowledge and wealth with society really.

Bootcamp Attendee: I think what he has achieved in such a short space of time is encouragement to everyone. And more importantly, what he does with so much of his money to help people. I think he is a great man.

Bootcamp Attendee: He is the most amazing man that I have ever met. He has got the biggest heart.

Bootcamp Attendee: I think Andrew is very much a legend when it comes to certainly his charitable contributions.

Bootcamp Attendee: Most wealthy people tend to just think about themselves and the fact that he’s thinking about others, it really says a lot about the kind of person that he is.

Bootcamp Attendee: Andrew Reynolds is a jewel isn’t he. He shares his information, he comes across as an upfront, honest guy that’s out there to really want see other people to do well.

Bootcamp Attendee: The chances he has given us of making a new life for ourselves is fantastic.

http://www.youtube.com/watch?v=YRk01qUHc4s

Description:

Great Ormond Street Hospital Children’s Charity director Matt Forrest talks about Andrew Reynolds support over the past couple of years, and the impact of the donations totalling in the region of £3/4Million raised using his Cash on Demand marketing techniques.

Transcription:

Matt Forrest: I first met Andrew Reynolds back in 2005 when he approached Great Ormond Street Hospital to raise some money. When he first walked through the door and we had a chat, we really did not have any idea how much money Andrew was talking about. And it was only when he put forward his concept of holding an Entrepreneurs Bootcamp at Wembley Conference Centre and inviting 2,500 plus people and asking them all to make a donation to the hospital, that we really got a handle on how much money he was talking about.

Andrew Reynolds: Ladies and gentlemen, we’ve actually raised £325,000.

Matt Forrest: That event has gone towards funding an orthopaedics multi-bed treatment room which is an absolute phenomenal gift to the hospital. Andrew actually followed on from his 2005 event and held another Bootcamp for Great Ormond Street which we were unbelievably grateful for.

Andrew Reynolds: Ladies and gentlemen, we’ve actually raised £400,000.

Matt Forrest: That money, again, has gone towards the redevelopment of the hospital. This really will secure paediatric care for generations to come. It’s been an absolutely fantastic gift.